Carpets and Upholstery Carpeting and area rugs will need a deep-down thorough cleaning after a smoke or fire damage. Residue from smoke or soot will settle on the fibers and be ground in every time someone walks on them. In most situations, SERVPRO will do a Showcase Method of cleaning to be sure your carpet is free of all smoke residue. The Showcase Method consists of gently agitating the carpet fibers with a machine that applies a highly-effective detergent and then rinsing the carpet with a top-of-the-line water extraction unit. As an added benefit, the carpet will also be deodorized, leaving a fresh scent. Whether you require wall-to-wall carpet cleaning or restoration and cleaning of an expensive oriental rug, SERVPRO franchisees are specialists at cleaning all types of carpet fibers.